For many years now, my family has owned and operated a wedding supply store in town.  We have mainly focused on apparel such as wedding dresses and tuxedoes, but recently we decided that we needed a change of focus.

You see, another wedding store opened up in town, and sold exactly what we did.  I didn’t really think that the town would support two wedding stores, and with them undercutting our prices, we had some decisions to make.

What I suggested to my parents is that we branch out and become a fully featured wedding store instead of just specializing in apparel.  We could offer cake toppers, wedding accessories, and wedding favors as part of our product offerings.

After the first month of carrying the new products, our sales were up thirty percent!  Not only have we made some more money, but I think that we have ensured that our family business will continue running for many years to come.