You have been through the wringer now. You have learned how to write memoirs, or how to write a book, and you have found the companies that you will use to self publish, so how to publish a book is covered. You have decided what type of Christian self publishing you will opt for, such as conventional book publishing or print on demand, and now what you need to do is market your book. If you do not market your book it is very difficult to get it sold, because let’s face it, people cannot buy what they do not know is there.

 

We shall explore some of the free options that you have available that have proven to be strong tools in helping authors go from lost in a list of book titles, to found by the reader that has been searching for your message. You will want to start by establishing your presence and identity online, and you will offer your book to be sold on your site as well. There are several sites that offer free website building services, and you will want to choose one of them. Give your site a name that is related to your work so that you will be joined in the minds of your target audience. You also want the name to be one that is easy to remember, because you will be using it in all of your promotional materials and advertising. Be sure to submit your web page to as many search engines and shopping pages as you are able. The easier you make your book to find, the easier people will find it.

 

Now you have established your most important marketing tool, it is time to get to exploiting your book by any means necessary. Consider this, what are the most visible and audible forms of sales media? Lets start with magazines and newspapers. You will want to prepare your press releases and send them out to any Christian magazine and newspaper that may publish you. There is no reason to be humble in your efforts, that will only get you overlooked, you don’t know which publication it is that will give you your next sale.

 

The next form of media you will want to wiggle into is radio. There are many Christian radio stations in English speaking nations that would love to have a published author on their program. You can find the stations that you want to target by a simple Google or Yahoo! search. Now that you have some stations, or even podcasts, to work with, contact them. You can send official queries or just give the station a call and interest them in your message. You will find that they can be quite receptive, and you may find yourself with a full length interview featuring your book. Of course you will want to make sure that either you or they mention your website as often as possible.

 

The final form of media that we will cover will be television. Television is a bit more difficult to break into, but it is basically the same as your radio queries. In television you want to find stations as well as individual shows that you can query for airtime. Believe in your message and others will as well, and never forget to push your website at every opportunity.